History

A legacy of quality from Valencia

Since 1951, our passion for cosmetics has led us to create iconic brands and innovative solutions, maintaining the commitment to quality, sustainability and the essence of Valencia. We will tell you our story.

Timeline

1951

Juan Ramón Belloch, PhD in Chemistry, founds Laboratorios Belloch, S.A.

1971

Our best-known lacquer is born, becoming a national success and a benchmark for many Spanish women.

1991

Yunsey, S.L. is born to meet the needs of the professional hairdressing sector through the Yunsey Professional brand.

2000

We lead the manufacture of private labels nationally and internationally, for consumer and professional products.

2003

Laiseven Cosmetics, a 100% vegan brand, and Fresh Feel, a more accessible brand for hair and body care.

2012

The second generation leads the internationalization process. The Nelly Professional brand is created to meet the demands of new international markets.

2022

The third generation of the family takes over the leadership of the group, with the same vision and passion that have guided us from the beginning.

Our pillars

Quality

We guarantee the safety and efficacy of each product, backed by strict international controls and certifications.

Innovation

We develop unique solutions with advanced technology and innovative active ingredients.

Ethical

commitment and sustainability. We act with integrity, adopting sustainable practices that care for the planet and working with responsible suppliers.

Creative and committed collaboration

We work hand in hand with customers and partners, offering customized solutions that strengthen long-term relationships and foster joint success.

Our Mission

Excelencia en Cosmética a Nivel Global.

Excellence in cosmetics at a global level. We create innovative, safe and effective products. In addition, as trusted partners, we lead the hair and body sector, evolving together with our customers to achieve new goals together.

Global Presence

More than 40 countries, 5 continents.

With more than 20 years of international experience, we are present in more than 40 countries, where thousands of customers and consumers trust our products every day.

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